Humane Society Ad Campaign

The Details:  
A heartfelt print ad campaign that spotlights the beautiful companionship a rescue pet is able to give.

Goal: 
Write sincere copy that can match the already-made artwork.

My Role: 
Copywriting.

Solution:
I took a blunt and honest approach to the copy. I turned what could have been flaws into fantastic stories of inspiration, courage, and love.

Art direction and graphics (ads): Santiago Gutierrez
Art direction and graphics (decals): Wing Jack Chu